The World Series of Poker (WSOP) today announced GoDaddy.com as a new premier sponsor of the 42nd Annual World Series of Poker. GoDaddy.com, the world’s largest Web hosting provider and domain name registrar, will be visible throughout the 2011 WSOP, both with on-site branding and television integration as the primary sponsor below the flop.
For those unfamiliar with poker, all community cards dealt on a poker table are positioned in the middle of the felt. GoDaddy.com has secured primary positioning just below these cards throughout all tournament action on televised tables, which is highly visible in all broadcasts of poker.
“When you talk about GoDaddy.com, you are talking about some of the best marketers in the world, who are thoughtful about their platforms and selective in their promotional partnerships,” said WSOP Executive Director Ty Stewart. “We know GoDaddy.com has a fun and edgy style and we welcome them into the greatest poker spectacle on the planet, which shares its personality.”
Go Daddy CEO & Founder Bob Parsons is the architect of the company’s incredibly effective advertising campaigns when he’s not out shooting elephants. “We like this poker sponsorship because so many of the fans are passionate, loyal and interested in the Internet,” Parsons said. “We’re all in, baby!”
The World Series of Poker (WSOP) is the longest-running, largest, richest and most prestigious gaming event in the world, dating back 41 years to 1970, and having paid more than $1.2 billion in total prize money to date. In 2011, the WSOP will feature 58 different poker events over 50 consecutive days. It began May 31 at the Rio All-Suite Hotel & Casino in Las Vegas and runs through July 19, 2011.
About The World Series of Poker
The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world awarding millions of dollars in prize money and the prestigious gold bracelet, globally recognized as the sport’s top prize. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker’s longest running tournament in the world, dating back to 1970. In 2010, the event attracted 72,966 entrants from 117 different countries to the Rio All-Suite Hotel and Casino in Las Vegas and awarded over $187 million in prize money.